My destiny as a future marketer was decided from a young age. I was plucked from the bustling glamorous life of Dubai and placed in the quaint scenic town of Auckland. This experience of being infused with different cultures and embodying opposing lifestyles; instilled an innate curiosity to constantly learn about people—their needs, behaviors, beliefs and heritage.

 

The working environment has led me to take on roles in Brand Strategy.

A Researcher at FCB in Auckland, Strategist at FP7 McCann Worldgroup in Dubai, Brand Strategist at People Ideas & Culture in Milan, Senior Planner at Grey NY and now Senior Planner at BBDO NY. I want to continually bring my background into the workspace. I believe brands are cultural constructs and understanding the business dynamics around them is important in engineering an idea that is meaningful. I keep searching for opportunities that will allow me to explore this.

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Eager to meet bright minds and listen to stories of diverse people in New York.

Let's meet for a coffee!

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- Freya Dumasia