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Hello
New York based, Award-Winning Strategy Director
I grew up living two lives—plucked from the glitz of Dubai and dropped into the calm of Auckland, New Zealand.
Naturally, I became obsessed with people and their weird, wonderful ways. That curiosity led me to build a career in advertising across the globe at McCann, People Ideas & Culture, Grey, and now BBDO.
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I’m drawn to work that matters and people who care.
What People Say
Global Client Lead
“Freya commended a room of over 40 clients and agency folks with calmness, confidence and elegance. She has a gift of articulating her thinking so beautifully - and can pivot on the fly.”
EVP, Director of Strategy
"She looks for potential insights, tactics and solutions under rocks that a lot of other people wouldn’t think to turn over.”
Junior Planner
“Freya created consistent checkpoints, took the time to understand my context and goals, and genuinely invested in helping me be my best — it felt like a reciprocal, trust-based relationship.”
EVP, Account Management
"Freya is ambitious, hard-working and drives strategic excellence. She gives space for everyone in the room to have a voice, while calmly pushing a strategic path forward with sophistication and clarity.”
Executive Creative Director
"She takes a holistic but also microscopic look at the strategy. It helps creative find new angles.”
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